Inmoxicated - Bringing the Dry Bar to Wisconsin
by Nicole Nettell
Hi, #ZeroProofNation! My name is Nicole, and I’m here to introduce you to a new sober bottle shop and bar located in a state known for its historical connection to beer and overall drunkenness. This good vibes gem is called Inmoxicated, and I stopped by to get all the details you need!
Located in friendly downtown Racine, Wisconsin, Inmoxicated stands out in a good way.
With 2.7 regular bars per grocery store, we know that Wisconsin has no shortage of bars on most blocks. But what the state didn’t have is a dedicated sober space, not just an occasional mocktail menu or boring soda list.
Every year, Wisconsin lands in a top spot when a viral Facebook article crowns the drunkest state. And University students take pride when similar articles list the rowdiest colleges to attend.
For many here, heading to a dry bar might seem like a foreign idea!
But going sober is a thriving trend nationwide - with titans like Glennon Doyle, Laura McKowen, Ruby Warrington, Annie Grace, and many more leading the sober curious movement. It’s not just a short-lived social media trend, but a genuine culture shift.
Inmoxicated owner Shannon Goodman stepped up as a sober leader in her own community and broke the mold on Main Street. Her white brick shop stands out and attracts Wisconsinites who’ve been searching for alcohol-free options.
As one of them, I excitedly made the 40-minute drive from Milwaukee to check it out. Here is what I loved most about my visit:
Signature mocktail menu.
After a series of mixology trials and taste testing, Shannon and her business partner Jeff established their mocktail menu featuring ten custom creations.
A Wisconsin classic, the old-fashioned, with an aromatic smokey twist.
The best indulgent white Russian, topped with whipped cream.
A fun citrusy, orange cosmo featuring Seedlip and Lyre’s orange sec.
…just to name a few!
I was able to try the White Russian, which in my opinion is a rare find in zero-proof form. It was delicious and an inspiring reminder that we can do anything sober.
Try before you buy.
In addition to their mocktail menu, Inmoxicated carries a unique and diverse bottle lineup.
With tons of wine and ready-to-drink options, it’s the premier location in Wisconsin to stock up on booze-free favorites. You can choose from both local and international brands in one location. Plus, if you can’t decide what to buy, just pull up a chair and try the products for yourself!
Inmoxicated also stocks items like bitters and mixers to help you get creative at home.
Safe space for everyone.
In the back left corner, you’ll find a lock wall where visitors write their sober date on a lock and click it into place among others from the community. It’s a visual reminder that no one is ever alone in recovery! Inmoxicated hopes to provide a fun, positive environment for non-drinkers to enjoy friends, music, and drinks.
Visitors can even pick up a book about sobriety in the shop! I saw my personal favorite “We Are The Luckiest” by Laura McKowen on the shelf. And with a variety of seating options, you could get in a whole chapter while sipping a mocktail.
It’s truly a 5 in 1 sober experience.
Mobile dry bar.
This spring, Shannon, and Jeff’s handcrafted mocktails will be available in a full-service, mobile dry bar. You can find them at local markets and meet-ups serving their signature menu. Contact them to bring a unique experience to your next event!
Nicole Nettell is a sobriety advocate, copywriter, and freelance wellness writer based in Wisconsin.
Instagram: @sanitysips / @therecoverycatblog / @alcoholfreeinmke
Website: www.therecoverycatblog.com
